Olympics coverage by NBC

The London Olympics are behind us, and I have a bitter aftertaste left by NBC. Was I the only one tired of the seemingly endless water polo coverage?

For the Beijing Games, four years ago, I was able to watch whatever event I wanted online. It is how I watched most of the games. And yet with all the technology advances, NBC took me back in time, to a place where I could only watch what they were broadcasting on TV.

Oh sure, if you had cable, you could log in and watch, but we are not a cable house, so I had no login info to gain access. I would have happily paid a fee to be able to stream what I wanted, when I wanted. It's not like the NFL has not already plowed this road. But that was not an available option. In this day and age? Really? The days of people sitting in front of their large screen TVs hooked up to cable has passed its heyday. Common on NBC. Wake up and smell the dollars you would make from the markets you do not serve.